By prevent fraudulent and dishonest commercial practices in the marketplace, laws against unfair trade practices and against unfair competition serve a variety of purposes, they: (1) protect the investments made by businesses in developing and distinguishing their products, and services, (2) protect the goodwill associated with such businesses, products, and services upon which consumers reasonably rely, and (3) encourage greater competition among businesses and greater product quality and variety in protecting such investments and goodwill.
Examples of unfair trade practices include:
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